球探网足球赛前分析

64-year-old "Onion King" e-commerce business

July 02, 2015 10:03:41

Pharaoh's Quotations

● "Internet +" is not a patent for young people

● "Creation" lies in thinking but not in age

● If you want to win an order, you must first consider for the other party

● It is essential to grow well, and the key to sell well

"This onion is a red-skinned onion seed introduced from the United States. It is large and tastes good. It is mainly exported to Japan and South Korea. It is very popular." When the reporter saw Wang Guixin, he was introducing his best-selling to customers from Taiwan. product.

The slender Pharaoh looked very lean, and talked about onions, from planting, management to harvesting, from varieties, regions to sales, and he was very clever.

As the chairman of Qingdao Shabeitou Vegetable Professional Cooperative in Renzhao Town, Pingdu City. In addition to playing with onions, 64-year-old Wang Guixin's greater ability is the "craftsmanship" of e-commerce for agricultural products. Pharaoh has been the "Alibaba" onion category king for eight consecutive years. His total sales of dry electricity providers reached more than 30 million U.S. dollars and customers in more than 10 countries and regions.

Just like Wang Guixin's net name, he is the undisputed "onion king" in the field of e-commerce. In Pharaoh's view, "Internet +" is not a patent for young people, "creation" lies in thinking but not in age.

Dare to try when others dare not

"A South Korean customer bought $ 775 of ginger, I remember it very well." When I mentioned the first business that was negotiated online in 2007, Pharaoh still remembers, "Customers see our products and are interested. Let ’s contact, and we will introduce them to the product little by little, and send pictures if the text is not good. Foreign customers have high requirements for food safety, and we also have a test certificate. ”In addition to the price, exchange rate, and transportation, before After talking back and forth for a long time, Pharaoh finally gave this hard bone to the "chuck" down.

When doing business online, Pharaoh started with a hint of doubt, "I'm also afraid of being cheated, and I can make money without seeing people and things, which is a bit incredible." However, the traditional vegetable market's good and bad trading conditions pushed Pharaoh a little. After learning from friends that he could sell vegetables online and had better results, Pharaoh decided to test water and electricity providers.

However, how can a Chinese farmer who can't even type or standard Mandarin speak to foreign merchants? Facing reporters' questions, Pharaoh admitted that the first difficulty encountered was learning how to go online. It took years for Pharaoh to start learning Sunyin with his grandson and typing on the keyboard with "One Finger Zen". "After finishing the ground, go home and put down your hoe and practice." After the caller's trading platform has a real-time translation tool, "you can translate directly and communicate with customers."

Can make the first online business, Pharaoh now summarized "One is that our products are good and can withstand customers' choices; the second is that we are a little bit more courageous, when others dare not do it, we dare to try."

If you want to win an order, you have to think about the other party first.

"Good growth is fundamental, and good sales are the key. Nowadays, e-commerce is too important. I now sell 50% -60% of my food through online orders." Since talking about becoming the first online business In the past few years, Pharaoh's "netizens" have been in more than 10 countries and regions, including South Korea, the United Kingdom, and Pakistan. Now, more than 200 online transactions have been made, and the trade volume has reached more than 30 million US dollars.

Pharaoh has his own QQ number, the net name is "Onion King", and there are more than 300 netizens. The QQ space has become an online platform for promoting your own vegetables. Whoever wants to know him and his vegetables can see the Internet at a glance, and there are not a few customers who find them online.

Pharaoh now “bubble” on the Internet for several hours every day, he said that this is also a “must-have”, in order to make a good time difference with European “netizens”, “If you want to win the order, you have to consider the other party first. I evening Go online because they are there during the day. "

To enter the international market from the Internet, Pharaoh has his own experience and lessons. "In the international market, this kind of fluctuation is not something we can easily grasp. Therefore, we must learn to predict which vegetables are good and which ones are not. Planning the planting area depends on experience, otherwise you will suffer. "Second, it is to learn to select" reliable "customers to reduce unnecessary trouble in transactions.

Aiming at the domestic market and exploring new models

In addition to spring onions, the cooperative also planted a variety of vegetables such as potatoes, green onions, taro, and ginger in different seasons. "The output is large and it is impossible to rely on exports." With many years of experience in export and market forecasting, Pharaoh has recently moved to the domestic sales market to get involved in the most popular "fresh food delivery".

At present, the Shabeitou Cooperative has signed a cooperation agreement with the university student incubation base. The incubation base is responsible for the daily operation and maintenance of 6 Taobao stores, and the cooperative is responsible for vegetable cultivation. Consumers have omitted the intermediate links such as wholesalers and supermarkets. "

In order to ensure the freshness of the vegetables delivered, he specially conducted an experiment, and sent the leek produced by the cooperative to the relatives' home in Weifang through logistics. "After the day of arrival, it was the same as the freshly cut one." The relative answers made him more confident. However, Pharaoh believes that the domestic fresh vegetable market, as a whole, is still in the initial cognitive stage and needs to be explored continuously.

Pharaoh Ben "fell on the Internet", the product is sold well, and the effect is that the area of the cooperative will also expand ... Finally, the farmers of the cooperative will grow more than 2,000 acres of vegetables. At the same time, in order to ensure the supply of onions for foreign customers throughout the year, Wang Guixin also developed more than 1,300 acres of onion bases in Yunnan, Gansu, Henan and other places. According to different latitudes and longitudes, onions are harvested in all seasons. Last year, the sales of Shabeitou Vegetable Cooperative reached 130 million yuan.

(Zhang Dejie and Cui Ruping also contributed to this article, thanks here)

□ Qingdao Daily / Youth Daily reporter Zhou Weiwen / Photo

Editor-in-chief: Liu Jiayu
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