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Qingdao Zhizao (18): Haier Zhijia: Smart Family "Dreammaker"

September 18, 2019 08:13:38

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Screenshots of the 7th edition of Qingdao Daily on September 18, 2019

Haier Zhijia: Smart Family "Dreammaker"

IoT ecology leads lifestyle change

Haier Zhijia 001 Experience Center is a microcosm of Haier, reflecting the development context of Haier's Internet of Things ecological enterprise from one side.

35 years of hard work has not only given this company the super ability to provide smart home solutions for all scenarios, it is even more surprising that as an ecological brand in the era of the Internet of Things, in the real scenarios of each smart home, What people see is the endless ability of this company-the integration of various resources and the response to the individual needs of users.

When the running Internet of Things era comes across 5G, the changes are not only happening at the industrial level, but more lifestyle changes are being penetrated into the user level under the leadership of industry leaders. Haier Zhijia is such a leader.

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For a long time, "Haier Zhijia" regards the family closest to the user as the "first space" for dreaming, and here, it realizes all the imagination of smart home for users.

At the Haier Zhijia No. 001 Experience Center, which was officially opened in Shanghai on September 6, users can experience and experience the convenience and comfort of home appliance integration, and outline and realize the 5G smart home picture that belongs to themselves and their families.

"This year, industry giants frequently respond to the development trend of home appliance and home integration, such as investing in IoT companies and cross-industry strategic cooperation. The preemptive layout of 'Haier Zhijia' has taken the lead in completing the home appliance and home appliances with the advantages of the IoT ecological brand The comprehensive integration of resources. This experience center has confirmed once again that what truly possesses the ability to realize a smart home for users is the 'Haier Zhijia' who understands the user value. "This is the judgment given by industry veterans after the visit.

Having been involved in the smart home for 13 years, "self-righteous" Haier has led the industry change over and over again with the keen sense of smell as always. This time, "Haier Zhijia" still rushed to the front of the Internet of Things wave, which once again caused the industry to shake.

Not just "experience" but also a lifestyle revolution

With a total area of 5,000 square meters and 5G signal coverage, this two-story single-storey building located in the true North Red Star Macalline in Putuo District, Shanghai is currently Haier's largest and most advanced smart home experience center in the country.

It is located in a large-scale home furnishing store, constructing a huge exhibition hall, which showcases five family living spaces and seven whole-house solutions. 1: 1 restores the real-type model rooms of well-known communities ... At first glance, Haier Zhijia 001 Experience Center seems Is an upgraded version of the "experience store". However, from the perspective of the development of the smart home industry, the significance of the completion of this experience center named "001" goes far beyond that.

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Since 2006, it has taken the lead to start the layout of the Internet of Things with U-home from the bottom. In recent years, it has successively released network products, scenario customization solutions, and smart complete ecological solutions. With seven major brands in the world, it has established a complete family of smart homes. Haier led The evolution of smart homes allows users to see more and more possibilities for smart homes.

Entering this experience center, users can experience that the smart home is truly "touching" in details.

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When you enter the smart living room and press the password to open the door, the air conditioner in the living room will start at the same time, so you can enjoy a comfortable environment as soon as you enter the door. In the smart kitchen, the refrigerator can recommend healthy recipes based on weight, even if you do n’t Yes, the built-in recipes of the steamer and oven can also save you from having to worry about the cooking temperature and duration of the dish; no matter which room you are, open your mouth and shout "Small and small, I will take a bath right away" to the smart speaker, and the smart bathroom will Ready. Not only will the water heater automatically adjust the water temperature to the appropriate temperature according to your habits, the air conditioner in Yuba and the bedroom will be turned on in time according to the ambient temperature to avoid colds. In the smart bedroom, the pillow can “sense” sleep and collect Snoring, heart rate, breathing, number of turns and other data, according to the light sleep, deep sleep and other conditions to link the air conditioner to create the best air environment for your sleep; on the smart balcony, the washing machine can also automatically identify the brand, fabric and water quality, and link the dryer Selecting the best recommended cleaning mode; when the gas, water, electricity leaks, wind, rain and other unexpected conditions, the sensors throughout the house can automatically "Alarm" and to turn off the switch, emergency doors and windows ......

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More intelligent details are contained in the "5 + 7 + N" smart home solution on the first floor of the experience center. Take Li Huagang, vice president and chief experience officer of Haier Group, as the core of "Haier Smart Home" is "people". Haier knows the importance of user value, because the real smart home is not only a simple product connection, but also a human Connection with people, people and life. Therefore, "Haier Zhijia" brings to the user meticulous active services, allowing users to fully experience how intelligent a life like a science fiction scene can be.

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Stepping into the second floor is like walking into real homes. The eight smart home model rooms for the integration of home appliances and homes for different groups reflect the individual customization of home appliances. The "wormhole", which is known as the most scientific and technological model room, completely replicates the classic units of Shanghai Bund One, with more than 20 smart appliances, 39 including the high-end smart suite of Casa Di "conductor". An intelligent module allows users to enjoy a healthy environment brought by technological innovation. Other model rooms with youthful liveliness, elegant life and other styles are presented based on the popular local real estate.

"It feels like home decoration is early." "My home can be in this style." In conjunction with the city plan collected by "Haier Smart Home", users have an intuitive perception of how to turn their home into a smart home. It is understood that users can place orders in their cities after experiencing the consultation at the experience center, so as to enjoy one-stop "packaging" services for design, experience, and installation.

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Starting from the 001 Experience Center, Haier Zhijia will replicate this experience to more cities. In the near future, in more cities, users can call up the layout of their own home in the "Haier Smart Home" experience center, and personalize and design their "future home" according to their favorite style.

In fact, the value of 001 Experience Center has not only stayed at the experience level, but also reflects Haier's ability to “build a home, serve a home, and upgrade a home”. Relying on this experience system, "Haier Smart Home" not only completes the comprehensive upgrade of the sales terminal display method, but also the comprehensive upgrade of the user's ability to realize the smart lifestyle.

It can be understood that, while the industry is still attached to the function of smart single products and the connection between appliances, "Haier Zhijia" is setting off a smart residential revolution. In the home environment, user-centric Scene, ecology, and lifestyle.

"Smart Home Cloud" Innovation Ecology Leads the Smart Home Industry

Haier Zhijia 001 Experience Center is a microcosm of Haier, reflecting the development context of Haier's Internet of Things ecological enterprise from one side.

If the full-scenario smart home solution is the embodiment of Haier ’s 35 years of deep cultivation of home appliances, then the eight smart home model rooms with a more subversive experience will allow users to see Haier outside of home appliances. A clearer understanding. From home appliances, not only focusing on home appliances, Haier has established a "smart home cloud" ecosystem that fully connects users and resources with an attitude of ecological brand, from the web device to the scene to the ecological level. Ecological services.

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The thinking of the Internet of Things under the "people-in-one" model not only allowed Haier to open up a platform and create a win-win ecosystem, aggregated all-round industrial resources in a "5 + 7 + N" complete solution, but also accumulated We have our own home furnishing brand resources such as Haierhome, Wormhole and Housing.

When the home of smart homes really arrived, "Haier Smart Home" became the first brand ready. Based on the ultimate experience of hardware products and software services, to create a "thousands of people" customized intelligent scene experience, focusing on the assembly needs of different groups of people, including basic equipment, main materials, whole-house customization, furniture furnishing, electrical appliances, smart The home and other links are fully integrated, and each link provides users with professional, "tailored" home appliance products and home scene solutions.

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"In the era of the 5G Internet of Things, users no longer need homogeneous products, but customized solutions to meet personalized life. 'Haier Zhijia' is willing to be a guide for smart life and will provide personalized and customized services. Introduce the family and inspire more life. "Li Huagang said. Leading the 5G process of smart homes, "Haier Smart Home" established the world's first 5G smart home laboratory to develop 5G access technologies and interconnectivity solutions to create smart complete home appliances and scenario solutions based on 5G technology. Customization and iteration have become the most differentiated competitive advantages of "Haier Smart Home" smart home solutions.

According to the “Haier Smart Home” semi-annual report, in the first half of the year, the company ’s smart home channel ’s full-package package retail price was 10,271 yuan, an increase of 9%; the company ’s smart home sales accounted for 28.29%, an increase of 2.71%, of which high-end smart home products The increase in volume was significant, with a quarter-on-quarter increase of 24% in the second quarter; the volume of smart home appliances increased by 54%, and the number of smart home users increased by 9.6%; and the ecological income of the Internet of Things increased by 53% year-on-year.

On the same day that the Haier Zhijia Experience Center 001 was completed, at the distant Berlin IFA exhibition, "Haier Zhijia" also brought Haier, Casati, Candy, and its multi-brand "European" smart suites. The debut will bring a smart life landing solution for global families.

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It is conceivable that under the guidance of the "man-in-one" model, Haier's process of creating an IoT ecological brand will further accelerate. The smart home ecosystem constructed through the chain group self-driving system will provide users with more full-scenario beautiful life solutions under the win-win situation of makers and stakeholders, and accelerate the global leadership of the IoT ecological brand.

As the 5G network is about to be covered on a large scale, the dream of smart life for more users will be at your fingertips because of "Haier Smart Home".

(Reporter Yang Guang of Qingdao Daily / Qingdao Guan / Qingbao Daily)

Editor-in-chief: Liu Congcong
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