There is one thing that can be said to be very unique on the seashore of Qingdao, and it has spread all over the world. It is face Gini.
Recently, "Mother of Face Gini" Zhang Shifan brought her new 2019 "Western style" Face Gini product to Qingdao No. 1 Bathing Beach, and novel costumes have attracted the attention of many citizens and tourists.
63-year-old Zhang Shifan is a native of Qingdao. When she graduated from junior high school at the age of 16, Zhang Shifan entered a foreign trade clothing factory, where she received solid clothing design training.
In April 2004, Zhang Shifan opened a diving and swimming products store on No. 8 Jinan Road, Qingdao. Customers often tell Zhang Shifan that they were caught by the sea while they were swimming in the sea, and the enthusiastic Zhang Shifan thought of what happened at the seaside.
"Ten years ago, in order to prevent sea slugs, many swimmers wore autumn pants to swim in the sea. The autumn pants were very heavy after absorbing water, which was neither elegant nor practical. Therefore, I pondered to design the first swimming jellyfish clothing in China with Lycra "Said Zhang Shifan.
"Later, two customers came to the store. They encountered jellyfish while swimming, and their faces and necks were severely choked. They asked me if jellyfish clothing could protect the whole body. Could it be something to protect the face and neck? The customer's suggestion awakened Zhang Shifan.
She found a neighbor and made a white-washed white autumn trousers, and changed it three times. "I've always called it a face shield or a hood. It costs 35 yuan each. When it sells well, it can sell more than 70 a day." Zhang Shifan said proudly.
△ The picture shows Zhang Shifan and his wife participating in foreign exhibitions
In 2007, Zhang Shifan began to test the online shop. In addition, Zhang Shifan takes jellyfish clothing and face kini to participate in various water supplies exhibitions at home and abroad almost every year, and her products are constantly improving and innovating in exchanges.
△ The picture shows the interview of Zhang Shifan from the Dutch national television station in 2018
In 2009, Zhang Shifan opened stores on AliExpress and Dunhuang.com, and Qingdao Face Gini opened the international market. It also set off a global wave in 2012, bringing Qingdao fashion elements into the world fashion circle.
Some people ca n’t appreciate Face Gini, and think it ’s too earthy and fashionable, even Zhang Shifan dismissed it. “Face Gini has appeared on the covers of the US“ Time ”and the top French fashion magazines, and some people bought my face exclusively Ginny jellyfish went to the party and they thought it was fashionable and fun. "
Zhang Shifan and his wife have lived in Qingdao for more than half a century. They have deep feelings for Qingdao Beach. They think that although the beach scenery is beautiful, it lacks change. For diversity, trendy and meaningful. "
For example, the top ten endangered animal series products, "We introduce the shape of nature into the baths, so that everyone, especially children, put animals on their bodies, which can enhance everyone's awareness of protecting animals and nature."
Zhang Shifan said that someone had told her that when a young man left Qingdao, he remembered the city. The first thing that came to mind was the red building on May Fourth Square and the face of Gini on the beach. "Face Gini is a creation and a little achievement from the folks in Qingdao. I still have to do it solidly. If more and more people recognize it, I think this is something meaningful.