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Qindao Weekly | This year, the vitality of ecology helped "made in Qingdao"

来源: 青岛日报/青岛观/青报网 作者:杨琪琪李魏 2019-12-30 08:16:17 Source: Qingdao Daily / Qingdao view / Green News Network Author: Yang Qiqiliwei

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Qingdao Daily 10th December 20, 2019

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This year, the vitality of ecology helped "made in Qingdao"

Last year, there were about 50 large-scale film and television works filmed in Qing, and nearly 300 new types of film and television companies were added. Qingdao film and television location, film and television virtual production platform, China Radio and Television 5G high-tech video experimental park, etc. formed a dynamic film and television development ecology ... ...

□ Qingdao Daily / Qingdao Guan / Qingbao Daily reporter Yang Qiqi

Last week, Ding Sheng, Jia Nailiang, and Zhang Zifeng, the creators of two Qingdao films "SWAT Team" and "Pamper", appeared in Qingdao roadshows. As the first filming work in the Oriental Studios underwater studio, "Special Police Team" will be officially released on December 27. The movie "Pets", which has been on the Weibo search recently, has been selected to be released on December 31. Warm New Year.

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▲ Stills of the movie "Pamper" shot in Qing.

If you want to use one word to describe this year's "movie capital" Qingdao, "firepower" is definitely not too much. The enthusiasm caused by the opening of the main melody works "Warm Taste" and "Trumpeter in Place" in Qingdao, starring Jin Dong and Li Yifeng, has not completely dissipated, and actors such as Zhang Ruojin, Wang Qianyuan, Han Dongjun have also come to shoot new works. Many fans and fans also gave Qingdao a nickname-"Star Chasing Paradise".

From natural studios to industrialized film and television production bases, first-class hardware facilities have forged the skeleton of the Qingdao film and television industry, and high-profile post-production conditions have made her show her "muscle" perfectly. With major film and television activities such as the Shandong Film and Television Fine Arts Creation and Industry Development Symposium, the First Qingdao International Film and Television Expo, and the 17th China Film Performing Arts Society Awards Ceremony, successively held in 2019, it will become a very precious new brand for the development of Qingdao film and television industry. starting point.

New works frequently

"Cinema Capital" Qingdao Deserves "Name"

The reporter learned that at present, films such as "Taste of Warmth" and "Fengshen Trilogy" are being filmed intensively before the film and television industry park in the Oriental Film and Television Industry Park. The film crew such as "My Genius Neighborhood" also officially settled down in Qingdao recently. According to incomplete statistics, in 2019, there were about 50 large-scale film and television works filmed by Lai Qing, with different themes such as "Liberation · End Rescue", "Assassination Novelist", "Stewed Rock Sugar", "Trumpeter in Place", "Creation Camp 2019", etc. Different content and different types of film and television works have successively chosen to settle in Qingdao for shooting, which proves that Qingdao as an "film capital" has an infinite appeal.

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▲ Stills from the TV series "Taste of Warmth" shot by Qing.

In addition, a number of major film and television events held in Qingdao in 2019 have brought new opportunities for the innovative development of the film and television industry in Qingdao. The relevant person in charge of Qingdao Municipal Tourism Bureau introduced that since this year, Qingdao has successfully held the 2019 Qingdao International Film and Television Expo, which mainly includes the celebration of the 70th anniversary of the founding of the People's Republic of China. Outstanding domestic TV dramas and film exhibitions, film and television expo, 5G high-tech video, 2019 Qingdao International Film and Television Design Weekly section, held 22 events of various types, took the lead in innovating and established the film and television industry award in the country-"Golden Seagull" Award; successfully held the 2019 Qingdao International VR Imaging Week, showing 43 outstanding VR works from 13 countries around the world More than half of the works were premiered in Asia, provided nearly a hundred exhibition experience equipment, and more than 10,000 people watched the movie. It provided an experience feast of the collision of technology and art for the construction of the international fashion city; the Qingdao Russian film was successfully held Week, 6 Russian film exhibitions 33 times; successfully held the French Film Week 2019, showing nearly 10 French and Chinese and French co-production films such as "Wolf Totem", "Fashion Pioneer Chanel", "Paris, I Love You" and distributed Nearly 10,000 free movie tickets, a total of more than 6,000 people participated in movie viewing activities, enriching the film and television culture of citizens life.

At the same time, led by the construction of the film and television industrialization system, Qingdao is focusing on introducing and cultivating the main actors in all links of the industry chain including film and television planning, investment, production, distribution, screening, and derivative product development. Promote the establishment of two investment funds for the film and television industry, and one has been officially operated. As of the end of October 2019, there were more than 1,000 film and television companies in the city, and nearly 300 new film and television companies will be added in 2019, of which more than 100 are Oriental Films, covering 7 major categories, including 30 in film and television post-production, equipment rental, and landscape design. Classified service projects, which can better meet the production and living needs of the young opera crew. There are a total of 74 commercial theaters. In the first three quarters of 2019, a total of 786,600 screenings and a total of 124 million film attendees, the city's cumulative box office reached 451 million yuan, a year-on-year increase of 2.6%; 25 enterprises above designated size, operating income of 590 million yuan .

Further build a comprehensive service system for film and television shooting. Established Qingdao's film and television industry key project library, collected more than 10 film and television works, the first batch of 6 projects into the library, established a tracking service mechanism. Solicited 50 locations for the city's A-level scenic spots and related units, and organized film and television industrial parks and some film and television enterprises to dock. Intensive docking with Sunac Oriental Film City Industrial Park, Shangyuan Jiahe, Qingdao Haiming and other companies, formed a preliminary plan to create a comprehensive service system for film and television shooting.

Hardware is very hard

A complete industrial chain "visible to the naked eye"

The hardware is very hard, which has always been Qingdao's biggest advantage in developing the film and television industry. In 2019, the film and television infrastructure construction in Qingdao's entire industrial chain has also made considerable progress.

Nowadays, film and television virtual production is the latest development trend of the film's all-digital production process in the world. Compared with the traditional film film production process and digital intermediate film process involving digital technology, film virtual production means that film technology Leaping in the direction of "digitalization", film virtualization production is also known as "the next-generation film industry technology process" by the industry. In the Oriental Film Studio Rongchuang Film and Television Industrial Park No. 5 shed, an Oriental Film City Film and TV Industrial Park No. 5 with an area of 2000 square meters is realizing this technological leap.

The film and television virtualization production platform was officially completed and put into operation in the first phase of 2019. While the initial hardware construction was achieved, a technical service team with various module technology solutions was quickly established to begin the docking of the domestic film and television market. At present, the platform can meet the domestic and foreign, film and television dramas, game advertising, museum digitalization and other multi-faceted market needs, and is the world's top level, Asia's first full-featured digital photography platform.

At the same time, the highly anticipated Qingdao film and television location this year also ushered in the filming of the "Fengshen Trilogy" crew after the crew of "Ghost Blowing the Star of the Star". The Qingdao film and television location is located in the Zangmashan Tourism Resort in the West Coast New District. The project is planned to cover a total area of 1,500 acres and 500 acres in the start-up area. The total investment is about 2 billion yuan. It is a leading integrated film and television location in China. According to the “One Axis, One Belt and Five Districts” plan, the five major functional sections including the costume shooting area, the old Shanghai (old Qingdao) neighborhood of the Republic of China, the European and American neighborhoods, the old Beiping neighborhood of the Republic of China, and the Shikumen building area will be built to create landmark Shooting tourist landscape. At present, the European block (A) has been completed, the main structure of the old Beijing (B) has been completed, and the main part of the costume area (EF) has been completed.

In addition, the first China Radio & TV · 5G high-tech video experimental park will also officially settle in Qingdao West Coast New Area in 2019. It is committed to creating a technology test area for high-tech video industry application demonstration, innovative research and development product test areas, standard and standardized operation test areas, and opening up. Cooperative Industry Pilot Zone. At present, 5G high-tech video R & D and production areas and supporting service areas have completed the deployment of 5G base stations and networks, and have completed production and application platforms for high-tech video experiences across the country, immersive studios, etc. 26 high-tech video companies have reached cooperation intentions with more than 40 companies.

Beginning

Qingdao is closing the gap to meet the future of film and television

What is a movie? The famous French film critic Andre Bazin said: "Movies are the asymptote of reality." People try to drag the reality of life out of the stream of time in order to permanently retain the most beautiful moment of things.

Today, in the planning of the film and television layout, Qingdao is turning its dream about film and television into eternity.

According to reports, Oriental Film is currently accelerating the development of a dynamic film and television development ecology. What is a dynamic film and television development ecology? The relevant person in charge of Qingdao Lingshan Bay Film and Television Bureau said that one of the most important is that people's will and factors are constantly reflected in the entire industry chain system suitable for the development of the film and television industry. "To give full play to people's creative enthusiasm and investment enthusiasm in the development of the film and television industry, this is a good ecology. In the next step, we will continue to work hard and promote around industrial policies, investment promotion, and service quality."

At present, the city's production cost subsidy policy has obvious advantages. The subsidy for film production is the largest in the country, and it has the world's top high-tech studio cluster, which has produced several "Qingdao" and other box offices with good reputation. Filming. However, compared with Beijing, Shanghai, Zhejiang, Fujian and other places, Qingdao's advantages are more prominent and its shortcomings are very obvious. The main reasons are that the development positioning is not clear enough, the market players are not strong enough, and the industrial chain is still lacking. "There is still a lack of" visibility ", the industrial ecology is not optimized enough, and so on.

At the same time, the current policy of the film and television industry was introduced in 2014. The policy focuses on a single point and lacks support for key links in the industry chain. It can no longer adapt to the current development situation and trend requirements. In the past two years, Shanghai, Beijing, Shenzhen, Ningbo, Xiamen, Foshan and other cities have issued a new round of film and television industry policies, and the competition for high-quality film and television industry resources has become more intense.

Relevant person in charge of Qingdao Municipal Bureau of Culture and Tourism said that in 2020, Qingdao will continue to strengthen the management and use of special funds for the film and television industry of the Oriental Film City, and pay close attention to implementation and outstanding results. At the same time, it will start by highlighting "double-strokes and double-quotations", grasping "Qingdao production", improving "Qingdao services", building a "movie capital", accelerating the recruitment of talents, and activating the influence of Qingdao film and television industry brands.

The Record of the Sea

How far is Qingdao from a delicate city

□ Qingdao Daily / Qingdao Guan / Qingbao Daily reporter Wei Li

On a winter night at the end of 2019, Yan'an 2nd Pier No. 8 CLUB crowded in the narrow and cramped space. The classic cover of the "Outside World" by DUST band merged into the soft light and shadow of the bar and the whispers of regular customers. This is the city A corner of the atypical bar neighborhood in the night.

On the same night, the sound of the SODOWNTOWN music performance in the northern part of the city overwhelmed the anger of a bookstore upstairs during the day. This is a nightly situation that the city has been accustomed to throughout the year. It is natural and casual, not because of the 21 characteristics of the year. The bar block opened at the same time, with hundreds of millions of private capital invested deliberately.

However, when the DUST band thinks back and forth quietly, there is still a little comparison loss: The audience's high attention to the performers in the Shanghai Music Bar often surprises and admires them: After all, people stop all activities and quietly enjoy the music. Full of respect and knowledge, a serious attitude to music can only be found in a refined city. It will take time for Qingdao to develop and evolve its own literary attitude.

So how can it be considered a refined city? How far is Qingdao from a delicate city? DUST blurt out "exquisite" enough to stimulate people's imagination.

It may be seen from the ranking of various categories of cities that Qingdao does not seem far away from exquisiteness. The "Top 25 Most Livable Cities in the World" published by Monocle Magazine every year. Tokyo, which has been ranked first for three consecutive years, received the comment: "Tokyo has turned urban life into a delicate art that makes people relax in crowded cities. Traveling and living. "If you equate a refined city with a refined living experience, I believe Qingdao has a long-standing potential.

A newly opened museum with a folk art theme recently revealed the exquisite daily life of the old Qingdao folk, as large as the beams of the residential buildings in the courtyard, chic hardware accessories, and as small as a small drawer containing needles and needles. Spools of thread, figure paintings that are about to disappear as embroidered paper, disposable window-windows hand-painted by literati, and carvings on ink fountains, all must be better and better.

An urban jewelry release in Laoshan at the end of the year was a continuation of this exquisite tradition. A Qingdao returnee designer transformed Qingdao's mountains and sea flavors and Laoshan customs into high-end jewelry accessories. Hanging "Elderly Man Shi" around his neck and stringing "red strawberries" into bracelets continued Qingdao people's "recreation" of daily life.

Turning the "habits" of the city's century-old textile industry into the exquisiteness of the fashion culture industry is an ongoing "experiment" in the textile valley established on the site of the Qingdao textile industry. Whether Textile Valley can finally achieve the exquisite goal of the new heights of urban fashion and life aesthetics is unknown, but a sophisticated city will inevitably require more people with sophisticated needs and creative creativity to turn "accumulation" into a refined attitude of the city .

And when we count these individual delicate elements, we are not relying on the statistics of the data, but only the real perception of the extreme sensibility of the individual. It is said that this has troubled the relevant functional departments that need to quantify the performance of indicators.

In a recent interview show, Chinese architectural designer Ma Yansong told those who wanted to preserve the once-refined cities through historical features: leaving the scenes of people ’s lives and creations, these so-called “exquisite” toilets It can only be a fake theme park. Delicate cities must be able to hear individual voices, not the echo of big data and various algorithms.

Looking at the city rankings at the end of the year, the British "Condé Nast Traveler" magazine published last week the top 20 global tourist destinations in 2020, Qingdao ranked 14th, and Tokyo unexpectedly ranked 20th.

The magazine describes Qingdao: "In this fascinating city, all kinds of buildings-from the old houses of the concession period in the old town to the villas with red roofs on the hillsides-make them different from those made of glass and tile Compared with industrial centers that lack souls, they are particularly different.

Except for the introduction of the British "Eden Theme Park" project, which is about to settle in Qingdao, Qingdao is indeed a delicate city with unique features and longing for it. The city's sophistication requires more perception to describe and measure, and should not be lost in the offensive of economic data accumulation.

Editor-in-chief: Liu Congcong

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