High-speed growth of innovation-driven development performance
Qingshi will enter the annual profit "billion yuan club"
Qingdao Daily / Qingdao Guan / Qingbao News. With the power of innovation, technology and capital, Qingdao Food Co., Ltd. is striving to achieve the leap-forward development of "making a green food in three years". It is expected that this year's annual operating income will exceed 500 million yuan, and profits will exceed 100 million yuan.
Qingshi's new third board semi-annual report shows that in the first half of this year, it achieved operating income of 253.9946 million yuan, an increase of 20.227 million yuan over the same period last year and an increase of 8.51%. The total profit was 55.948 million yuan, an increase of 8.146 million yuan over the same period last year, an increase of 17.46% , Both hit a record high. This momentum was well maintained in the second half of the year. The profits from January to October this year have already exceeded the whole year of last year.
In the highly competitive food industry, the strong growth of Qingshi has benefited from its insistence on innovation. Zhong Ming, Secretary of the Party Committee and General Manager of Qingdao Food Co., Ltd. believes that the core of product innovation lies in diversification, high-end and differentiation. "In the past, it was not possible for a product package to win the world, and many of our new products have completely jumped out of the original category." He said that Qingshi combined with market demand hotspots, taking R & D as the main body of corporate innovation and development, and fostering continuous development. Leading force in innovation and efficiency growth.
Since this year, Qingshi has launched differentiated products such as commemorative calcium milk biscuits, Belgian flavor biscuits in iron boxes, isomaltulose calcium milk biscuits, and black sesame tough calcium milk biscuits. ", Breaking the consumer's traditional perception of green food biscuits.
At the same time, Qingshi has strengthened its brand marketing and carried out a series of promotions online and offline with the help of the city's "Made in Qingdao" brand promotion activities. In Shandong Province, we will continue to cultivate intensively, increase the sales force in the rural market, expand the sales market, and develop in depth to the village level to the "end" of the market, create a benchmark market for the Jiaozhou office, break through the blank area of southwestern Shandong, and consolidate the market advantage; With Shandong as the leader, Henan and Northeast as the two wings, the whole country is distributed. In the South China regional market, the sales ratio of peanut butter and leisure biscuits products has been steadily increased, and new product launches have been strengthened across the country, which has effectively increased the brand's national popularity, boosted sales performance outside the province, and maintained its brand competitiveness in the industry.
Qingshi also invested 10 million yuan to update and maintain equipment, accelerate the implementation of automated and intelligent construction, improve production efficiency and reduce costs in the process of new and old kinetic energy conversion.
The reporter learned that Qingshi completed its listing on the New Third Board in 2018. At present, Huatong Group has clearly proposed to increase the listing promotion efforts and start the Qingshi share transfer to the main board IPO, and strive to complete the main board listing in 2020. One year, Qingshi, Qingdao's "old name", will also celebrate its 70th birthday.
(Reporter Zhou Xiaofeng)
Editor-in-chief: Liu Congcong
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